Read this. It beautifully describes part of the problem.
If you’re responsible for deepening your donor pool/audience by cultivating younger donors, this recent article from The New York Times could prove helpful to you.
If you missed this column in today’s edition of The New York Times or on Arts Journal, find it here:
Critic Michael Kimmelman makes one of the most important comments ever about the inevitability of art when he says “But as the years have gone by, art continues to be found, refusing oblivion.”